Support the businesses that make Hastings unique.

Every pound spent locally helps independent businesses, creates local jobs,

and strengthens our community.

One Day You Wake Up...

One day you wake up… and your favorite café has closed.
The butcher you’ve trusted for years is gone.

The bike shop has disappeared.

The bakery now has a ‘To Let’ sign in the window.

It didn’t happen overnight.

It happened because, little by little, our money stopped staying in our town.

We all use the chains sometimes. That’s reality.

But every time we choose one over an independent, more money leaves our community.

It doesn’t support local suppliers.

It doesn’t get spent again in our town.

If we want thriving high streets… we have to keep our money circulating for as long as possible.

That’s why My Local First exists.

A Better Way Forward

We're stronger together than we are apart.

For years, the biggest chains have had one advantage. They work together through national loyalty programmes that keep customers coming back. My Local First empowers independent businesses to unite, offering customers a chance to earn points across local shops. By redeeming £2.50 rewards, we encourage more people to shop locally, keeping money in our community.

One Rewards Programme

Customers collect points across local businesses, rewarding their loyalty and promoting community support.

More Repeat Customers

Encouraging customers to return again and again ensures sustained local commerce and community growth.

Keep Money Local

Keeping more spending within the local economy strengthens our town and makes it flourish.

Join the Pilot

Be one of the businesses that helps build the future of our town.

We’re looking for a small number of independent businesses to help launch My Local First.

This isn’t just another rewards programme.

It’s the beginning of a network that will help local businesses attract customers, support one another, create opportunities and keep more money circulating within our community.

Be there from the beginning. Help shape what comes next.